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The New Metric
Sessions

The New Metric
predicting increases by measuring customer loyalty

Description
Harvard Business has identified a metric that can actually help an organization determine whether their business is positioned for increase or decrease in sales. Customer’s that are loyal to organizations have been measured as those that will stay, promote and actually increase their business. One question can answer the percent of customers that will stay and leave.

Details
Time: Surveying determined by customer list
Materials: Customized survey – thorough written analysis with metrics
Cost: $3,500 – 10,000 Contingent on Customer List

Application
Customized customer survey that categorizes according to intensity of loyalty
Determines practices that undermine creating loyal customers
Application of DISC to more effectively interact with Customers.
Measures year to year for metric analysis of improvement

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